VLOG MARKETING: A LIFE THROUGH LENS TO WATCH-OUT
WHAT ARE VLOGS?
Vlogs discuss with video running a blog or video logging. It`s essentially a weblog in a video format.
· The “first video” considered a vlog is a January 2000 video posted by Adam Kontras.
· Video Blogging has become easier in recent years due to the proliferation of good smartphones with spectacular video recording capabilities.
WHY SHOULD YOU VLOG?
First of all, many users prefer watching videos to reading long texts. This applies to myself as well, I consider it as the new normal, but the attention span has evolved and needs the essence of every other person’s story.
• A perfect comparison is taking vlog vs blog. If your audience had the option of reading a 1000 word blog or watching a 5 minute vlog, I bet they would choose a vlog.
• Vlogs are clearly a better option as they appeal to more senses than blogs. Google places more emphasis on video as per current audiences increasing demands.
• You are 53 times more likely to appear in the top Google search results. To add more to it, we know that YouTube is owned by Google, so optimized YouTube videos are likely to rank higher.
• People watching videos on smartphones is much easier than reading blogs.
• Playback is more difficult on smaller screens, while videos can be viewed in high definition quality and played smoothly.
• This is why half of video content is viewed on mobile devices.
• Additionally, people who watch videos on mobile devices are more likely to share. An estimated 92% of people who watch videos on their mobile devices tend to share videos.
Finally, studies have shown that video keeps your website visitors on your page longer. But for videos, they`re more likely to watch the whole thing.
HOW VLOGGING CAN IMPROVE YOUR MARKETING STRATEGY
· Show your brand personality and know your audience
· Hook people towards the start
· Batch-Produce Your Videos
· Publish Videos On A Consistent Schedule
3 STEPS TO INCREASE THE AUDIENCE INTERACTION AND PENETRATION
· 1. Treat People Like People
· 2. Clarify the Call-to-Action
· 3. Give Your Fans the V.I.P. Treatment
THE DOMINANCE OF VLOGGING IN HYPERSOCIALISED WORLD!
“Through Vlogs, turn some relatively boring topic into something much more engaging and exciting”
Blog has the added benefit of providing link- and keyword-rich content for a brand`s website, making it easier for search engines to discover.
Videos are proven to be much more engaging than many static ads.
However, the benefits of vlogs are much more nuanced than that.
Recent studies estimate that the average person is hit by more than 5000 ads every day.
Nowadays, People are no longer sensitive to unimaginative advertising.
The proof is that the number of clicks on online banner ads has decreased by 60% in the past decade.
VLOGGING FOR BUSINESSES
Is it the goldfish or pufferfish?
It is nerve chilling but you need to perform and always depends on performance which make it ambiguous but ambitious for the optimistic!
Vlogging offers businesses an opportunity to scale their operations to new heights. Some of the advantages of Vlogging are:-
• Search Engine Marketing Factor and Increase Conversion Rate
• Adds a Private Touch and Establishes Authority
•Popular Systems like Viral Videos and Creative Freedom
Vlogging offers the corporations choice to twist and flip the dull subjects and gift them in a fun-loving way.
Sponsored vlog or vlog promotion refers to embedding promotional content in an influencer’s vlog in exchange for a bonus.
Children can be influenced by sponsored vlogs through various mechanisms.
In addition, children can be influenced by sponsored vlogs through influence effects. As a result, these vloggers can be seen as thought leaders in that particular field and can be seen as a reliable source of information that influences consumer decisions.
Finally, kids often seek out the vloggers they follow and aspire to achieve their lifestyle, so they can be very sensitive to the opinions and advice of vloggers because they want to be like vloggers.
Thus, influencer credibility STANDOUTS splendidly, which includes three dimensions;
· source attractiveness
· credibility and
· expertise
3 PROVEN FACTS ABOUT VLOGS ARE THAT THEY ARE;
· mobile-friendly
· easy to produce
· engaging
FLY IN THE DSLR!(DOWNSIDE)
Children`s cognitive abilities are still developing the levels of cognitive elaboration in response to media message relates to the level of attention and awareness of the message and to their motivation and ability to process the message effectively is very low as a consequence, children become highly susceptible target groups of these vlogs and may, therefore, be highly influenced by this new form of marketing.
• It is Found that children are often exposed to food marketing through social media platform, such as YouTube and Instagram, and that the most promoted food categories were fast food, sugar- sweetened beverages and candy or chocolate.
• These findings are of interest and more research is warranted on children’s exposure to vlog content, examining the impact of this form of marketing on children’s intentions and behaviour, especially in the long run.
• The content and the effects of vlogs can easily twitch and manipulate us either by promoting food products, non-food products or no promotion at all on children`s intentions and eating behaviours.
• In addition, longitudinal studies that examine how frequent exposure to food marketing on social media in general, and vlogs, in particular, is related to dietary intake behaviours and weight are urgently needed.
A TYPICAL GUIDE TO BE A LOONSHOT IN TERMS OF VLOGGING!
1. Point-of-View shot
It gives an precise first-character enjoy for the target market to enjoy what the vloggers see and sense. The gain point-of-view shot brings is to make the target market sense they may be experiencing the vlogger`s existence in character.
2. Creating an immersive enjoy
Media is certainly invasive and immersive, so is the vlog. And typically the vlogs display an entire day or occasion for the reason that there may be no time duration limit, which additionally allows to immerse the target market into the video and allows them observe the lives of vloggers.
3. Content
The content material of vlog gives an possibility to discover the sector thru vlogger`s camera, however on the equal time it is able to additionally function a manner of verbal exchange and companionship the various equal organization of people.
4. Interaction
This sort of interplay is a high-quality manner to fulfil the target market`s requests and growth person engagement.
CONCLUSION AND DISCUSSION
To sum up all, the storytelling techniques listed above, the essence of vlogs is for vloggers to share their lifestyle and life philosophy through videos, and use manipulative techniques(so far most are ethical) to build a closer relationship with the audience. Immersed in the video and letting audience(in particular niche audience) feel they are participating in the vlogger’s life is important for a vlog to become popular as well as incentivise the content for living and primarily to enhance YouTube algorithm.
In my opinion;
Yes! Treat vlogs as a short-term experience, then move on to the long-term if it excels at creating personalized experiences and promoting content and branding and effective action.
If vlogs are more about telling a story than just creating high quality videos, then vlogs make more sense to tell stories in a more immersive way rather than just increasing the resolution of the images and vice versa but both are bread and butter for the proactive vlogger or the dreaming vlogger.
In near future, 360-Degree Video will allow viewers to fully immerse themselves in the vlog using VR glasses and feel like they are spending the day with their favourite vlogger instead of just watching the video on the screen.
Lastly, One thing that needs development in the video blogging is “awareness” and in terms of awareness more focus on audience .
